PENGARUH LITERASI KEUANGAN DAN PERILAKU KEUANGAN TERHADAP MANAJEMEN PENGELOLAAN KEUANGAN PADA SALES ELEKTRONIK DI PALEMBANG

KHIKHIM, MENTARI and Andriana, Isni (2025) PENGARUH LITERASI KEUANGAN DAN PERILAKU KEUANGAN TERHADAP MANAJEMEN PENGELOLAAN KEUANGAN PADA SALES ELEKTRONIK DI PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to analyze the influence of financial literacy and financial behavior on financial management in electronic sales in Palembang. The population in this study were all electronic sales ini Palembang, with a research sample of 100 electronic sales in Palembang using random sampling techniques. This study uses a quantitative approach with data collection techniques through questionnaires. The data analysis technique in this study uses multiple linear regression analysis. The research data was processed using the Statisfical Product and Service Solutions (SPSS) program. The results of the study show that financial literacy and financial behavior have a positive and significant effect on financial management on electronic sales in Palembang. Further research is recommended to expand the study area by comparing several cities or other employment sectors in order to obtain a more comprehensive understanding. Furthermore, it can explore the influence of other variables such as education level, income and lifestyle.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	financial literacy, financial behavior, financial management, multiple linear regression.
Subjects:	H Social Sciences > HG Finance > HG1-9999 Finance
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mentari Khikhim
Date Deposited:	14 Mar 2025 03:10
Last Modified:	14 Mar 2025 03:10
URI:	http://repository.unsri.ac.id/id/eprint/168762

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