STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY MELALUI PROGRAM MENGELOLA HUTAN BERSAMA MASYARAKAT (MHBM) PT. MUSI HUTAN PERSADA DALAM UPAYA MENDUKUNG PEMBANGUNAN HUTAN TANAMAN INDUSTRI (HTI)

DWILESTARI, HARTANTI SILVIA and Murti, Krisna and Jaya, Eko Pebryan (2025) STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY MELALUI PROGRAM MENGELOLA HUTAN BERSAMA MASYARAKAT (MHBM) PT. MUSI HUTAN PERSADA DALAM UPAYA MENDUKUNG PEMBANGUNAN HUTAN TANAMAN INDUSTRI (HTI). Undergraduate thesis, Sriwijaya University.

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Abstract

This research is titled "Corporate Social Responsibility Communication Strategy Through the Community Forest Management Program (MHBM) of PT. Musi Hutan Persada in an Effort to Support the Indonesian Plantation Forest (HTI)". This study aims to analyze the communication strategy carried out by PT. Musi Hutan Persada through the Community Forest Management (MHBM) CSR program. This study uses legitimasi theory using the concept of Triple Bottom Line by Elkington Social, Economic and Environmental. This study uses descriptive qualitative methods. Data collection through interviews. The Community Forest Management Program from an economic concept provides employment opportunities for regional communities who are members of this program. This program is an effort to resolve social conflicts and to improve natural resources

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Komunikasi, Corporate Social Responsibility, Mengelola Hutan Bersama Masyarakat PT. Musi Hutan Persada.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HN Social history and conditions. Social problems. Social reform > HN1-995 Social history and conditions. Social problems. Social reform
Divisions: 07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Hartanti Silvia Dwilestari
Date Deposited: 18 May 2025 13:41
Last Modified: 18 May 2025 13:41
URI: http://repository.unsri.ac.id/id/eprint/173013

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