PENGARUH KONTEN IKLAN EPHEMERAL DAN SALES PROMOTION DI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z PADA PRODUK TOKOPEDIA DI KOTA PALEMBANG

PUTRI, SYAFIRRIAH BENISWITA and Mavilinda, Febria Hera (2025) PENGARUH KONTEN IKLAN EPHEMERAL DAN SALES PROMOTION DI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z PADA PRODUK TOKOPEDIA DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the effect of Ephemerals Advertising Content and Sales Promotion on Purchasing Decisions on Tokopedia products in Palembang City. This type of research is quantitative research. Sample collection was carried out using purposive sampling technique which amounted to a sample of 135 respondents. The analysis technique used is multiple linear analysis techniques using SPSS Statistic 30 for Windows. The results showed that Ephemerals Advertising Content and Sales Promotion had a significant influence on Purchasing Decisions for Tokopedia products in Palembang City.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Konten Iklan Ephemeral, Sales Promotion, Keputusan Pembelian
Subjects:	H Social Sciences > HB Economic Theory > HB3711-3840 Business cycles. Economic fluctuations H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products > HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods.
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Syafirriah Beniswita Putri
Date Deposited:	25 Jul 2025 04:13
Last Modified:	25 Jul 2025 04:13
URI:	http://repository.unsri.ac.id/id/eprint/180495

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