STRATEGI KOMUNIKASI PEMASARAN MIE CELOR 26 ILIR H M SYAFEI Z PALEMBANG

KURNIAWAN, M. SANDY and Lionardo, Andries and Adam, Ryan (2025) STRATEGI KOMUNIKASI PEMASARAN MIE CELOR 26 ILIR H M SYAFEI Z PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to identify the marketing communication strategy used by Mie Celor 26 Ilir H.M Syafei Z in Palembang to promote its business. The strategy is analyzed using the 7P marketing mix theory, which includes Product, Price, Place, Promotion, People, Process, and Physical Evidence. The research method used is a descriptive qualitative method. Data were collected through direct observation at the business location, interviews with the owner and customers, as well as documentation from social media and promotional materials. The results show that Mie Celor 26 Ilir H.M Syafei Z offers a distinvtive traditional noodle dish with consistent taste. The prices are affordable and align with the quality. The business is located in a strategic and easily accessible area. Promotions are carried out directly through customer testimonials and digitally through social media such as Instagram. The service is provided by experienced and friendly staff. The food preparation process is fast and hygienic. Physical evidence is seen in the food presentation, cleanliness of the place, and attractive packaging. Overall, the marketing communication strategy implemented is effective in attracting consumers, maintaining customer loyalty, and strengthening the brand image of Mie Celor 26 Ilir H.M Syafei Z in Palembang

Item Type:	Thesis (Undergraduate)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	M Sandy Kurniawan
Date Deposited:	23 Sep 2025 03:46
Last Modified:	23 Sep 2025 03:46
URI:	http://repository.unsri.ac.id/id/eprint/184627

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