PENGARUH IKLAN INDOMIE DI MEDIA TELEVISI TERHADAP KESADARAN MEREK (STUDI KASUS MAHASISWA UNIVERSITAS SRIWIJAYA DI INDRALAYA)

DAGIE, ERIC RAHMAN and Widad, Ahmad and Rusmiati, Rusmiati (2015) PENGARUH IKLAN INDOMIE DI MEDIA TELEVISI TERHADAP KESADARAN MEREK (STUDI KASUS MAHASISWA UNIVERSITAS SRIWIJAYA DI INDRALAYA). Undergraduate thesis, Sriwijaya University.

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Abstract

This research carried out to instant noodles consumer of Indomie at Sriwijaya University students at Indralaya entitled “The Effect of Indomie Advertising on Television Media to Brand Awareness (Study Case Sriwijaya University Students at Indralaya). The purpose in this study is to determine influence Indomie advertising on television media to brand awareness and to determine the most dominant variables affecting of brand awareness Indomie at consumer. This study using primary data which is committed by distributing questionnaire to 100 people of respondents. The methods of analysis is used the simultaneous testing of F-test, partially testing of t test and multiple linear regression analysis. The results obtained in this study, that simultaneously variable television advertising affects the brand awareness on instant noodles Indomie. And partially to determine the most dominant variable affecting brand awareness Indomie at Sriwijaya University students at Indralaya is message variable.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Television Advertising, Brand Awareness, Indomie, Message Variable
Subjects:	H Social Sciences > HF Commerce > HF5735-5746 Business records management
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Users 2701 not found.
Date Deposited:	04 Dec 2019 03:58
Last Modified:	04 Dec 2019 03:58
URI:	http://repository.unsri.ac.id/id/eprint/19852

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