PENGARUH PERSEPSI KEMUDAHAN DAN MANFAAT PENGGUNAAN APLIKASI OVO TERHADAP KEPUASAN KONSUMEN (StudiKasus pada Mahasiswa S1 Fakultas Ekonomi Universitas Sriwijaya Kampus Palembang)

MALIA, NUR and Eka, Dian and Nailis, Welly (2020) PENGARUH PERSEPSI KEMUDAHAN DAN MANFAAT PENGGUNAAN APLIKASI OVO TERHADAP KEPUASAN KONSUMEN (StudiKasus pada Mahasiswa S1 Fakultas Ekonomi Universitas Sriwijaya Kampus Palembang). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aimed to analyze how much the influence of Ease Perception of Use and Perception of Usefulness on consumer satisfaction in S1 student of Economics Faculty, Sriwijaya University, Palembang Campus in the use of OVO Applications. The sampling technique used in this research was non-probability sampling with a purposive sampling method. The data were collected by questionnaire and distributed to 100 respondents. Analysis of the data used is the F test, T test, and multiple linear regression analysis. The results of the F test indicate that the variable Perception of Ease of Use and Perception of Usefulness simultaneously have a significant effect on consumer satisfaction. The results of the T test show that the variable Perception of Ease of Use and Perception Usefulness partially significant effect on consumer satisfaction. In the multiple liniear regression analysis the dominant variable is the Perception of Usefulness (X2) variable with a significance value of 0.00 and the largest beta value (0.580).

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Kata Kunci: Persepsi Kemudahan Penggunaan, Persepsi Manfaat, Kepuasan Konsumen
Subjects:	H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Users 4545 not found.
Date Deposited:	27 Jan 2020 07:57
Last Modified:	27 Jan 2020 07:57
URI:	http://repository.unsri.ac.id/id/eprint/25753

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