REPRESENTASI MASKULINITAS DI AKUN YOUTUBE ATTA HALILINTAR (ANALISIS SEMIOTIKA PADA VIDEO DI AKUN YOUTUBE ATTAHALILINTAR

ANANDA, BEVI PUTRI and Lionardo, Andries and Bafadhal, Oemar Madri (2019) REPRESENTASI MASKULINITAS DI AKUN YOUTUBE ATTA HALILINTAR (ANALISIS SEMIOTIKA PADA VIDEO DI AKUN YOUTUBE ATTAHALILINTAR. Undergraduate thesis, Sriwijaya University.

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Abstract

In this study, the analyst used semiotics theory based on Roland Barthes (1999) and masculinity theory by Kirkham and Thumin (Beynon 2002:64) . Semiotics is based on semiosis, the relationship between a sign, an object, and a meaning. Meanwhile masculintiy is qualities or attributes regarded as charachteristic of men. Roland Barthes’s theory had three dimension; denotation, conotation, and myth. Masculinty based on Kirkham and Thumin divided by; the body, action, external word, and internal word. The data concerted for this research was obtained through youtube’s channel. The result of this study showed that Atta Halilintar represent the new masculinity. The new masculinity were interested with fashion, paying a lot of atttention to his appearance, doing something out of the box, and projecting things that doesn’t actually happen daily on his youtube’s channel. Keywords: Masculinty, Representation, Semiotics

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	maskulinitas, representasi, semiotika
Subjects:	B Philosophy. Psychology. Religion > BH Aesthetics P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 6210 not found.
Date Deposited:	23 Jun 2020 05:20
Last Modified:	23 Jun 2020 05:20
URI:	http://repository.unsri.ac.id/id/eprint/30721

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