PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN THE BODY SHOP CABANG PALEMBANG

HERNIATI, NANDA PUTRI and Eka, Dian and Nofiawaty, Nofiawaty (2020) PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN THE BODY SHOP CABANG PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to analyze the influence of Atribute Product on Purchase Decision of The Body Shop in undergraduate students in Universitas Sriwijaya, Palembang Campus. The sampling technique used in this research was non-probability sampling with a purposive sampling method. The data were collected with a questionnaire and distributed to 100 respondents. The data were analyzed by using the F test, t test, and multiple linear regression analysis. The results of the F test indicated that Quality Product, Fiture Product and Design Product simultaneously influence the purchase decision. The results of the T test showed that Fiture Product (X2) partially has a significant effect on purchase decision. In the multiple linear regression analysis the dominant variable is Fiture Product (X2) variable with a significance value of 0.01 and is the largest beta value (0.342).

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Atribut Produk, Keputusan Pembelian
Subjects:	H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Users 7034 not found.
Date Deposited:	11 Aug 2020 02:00
Last Modified:	11 Aug 2020 02:00
URI:	http://repository.unsri.ac.id/id/eprint/32612

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