PENETAPAN PENGARUH USEFULNESS, EASY OF USE, RISK TERHADAP INTENTION TO BUY ONLINE MELALUI CUSTOMER ATTITUDE BERBASIS MEDIA SOSIAL DI BELLANESHOP

MARISSA, INKA and Wedhasmara, Ari (2020) PENETAPAN PENGARUH USEFULNESS, EASY OF USE, RISK TERHADAP INTENTION TO BUY ONLINE MELALUI CUSTOMER ATTITUDE BERBASIS MEDIA SOSIAL DI BELLANESHOP. Undergraduate thesis, Sriwijaya University.

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Abstract

This study was conducted to determine whether the perceived usefulness, perceived ease of use, perceived risk affect the intention to buy online through consumer attitude with social media in bellaneshop. This research is quantitative. Analysis technique used in this study is Path Analysis. Results showed that perceived usefulness has a positive and significant impact on consumer attitude, perceived ease of use has a positive and significant impact on consumer attitude, perceived risk has a negative and significant impact on consumer attitude and consumer attitude has a positive and significant impact on the intention to buy on line. So that the consumer attitude is a variable that must exist between the perceived usefulness, perceived ease of use, perceived risk and intention to buy online.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Perceived usefulness, perceived ease of use, perceived risk, consumer attitude, intention to buy online.
Subjects:	T Technology > T Technology (General) > T58.4 Managerial control systems Information technology. Information systems (General) T Technology > T Technology (General) > T58.6-58.62 Management information systems
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Users 7766 not found.
Date Deposited:	01 Sep 2020 08:31
Last Modified:	01 Sep 2020 08:31
URI:	http://repository.unsri.ac.id/id/eprint/34305

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