UPAYA MENINGKATKAN VOLUME PENJUALAN MELALUI KINERJA PERSONAL SELLING PADA PT. ASTRA INTERNATIONAL, TBK - TSO AUTO 2000 CABANG PALEMBANG VETERAN

WIDYASARI, GITA and Daud, Islahuddin and Ibrahim, M. Nasir (2006) UPAYA MENINGKATKAN VOLUME PENJUALAN MELALUI KINERJA PERSONAL SELLING PADA PT. ASTRA INTERNATIONAL, TBK - TSO AUTO 2000 CABANG PALEMBANG VETERAN. Undergraduate thesis, Sriwijaya University.

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Abstract

The objectives of this research are (1) to evaluate personal selling activity to ascend selling volume for reached selling target that PT. Astra International, Tbk - TSO Auto 2000 branch Palembang Veteran wants. (2) To analyze personal selling performance as a study object and looking for right solution according to salesman activity of product marketing in the firm. Research finding that during period of years 2002 - 2006, selling target is unfulfilled. It shown from selling volume was not fulfilled the firm selling target during that years period. Because amount of personal selling / salesman does not match with firm selling target that every years always ascend. Besides that, lack of product knowledge and salesman motivation also impact to selling succeed. Therefore, to ascend selling volume of PT. Astra International, Tbk - TSO Auto 2000 branch Palembang Veteran, management of the firm must to increase amount of personal selling / salesman in order to balance with firm selling target so that selling volume can be reached. The firm also have to optimize personal selling / salesman performance with giving them knowledge and special periodical training that they need.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Selling Volume, Target Selling and Personal Selling Performance
Subjects:	H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives H Social Sciences > HF Commerce > HF5469.7-5481 Markets. Fairs
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr Halim Sobri
Date Deposited:	12 Mar 2021 07:39
Last Modified:	12 Mar 2021 07:39
URI:	http://repository.unsri.ac.id/id/eprint/43662

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