STRATEGI PEMASARAN KERUPUK KEMPLANG PADA PERUSAHAAN H. AKMAL Di PALEMBANG

ZAINUDDIN, ZAINUDDIN and Daud, Islahuddin and Eka, Dian (2007) STRATEGI PEMASARAN KERUPUK KEMPLANG PADA PERUSAHAAN H. AKMAL Di PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The aim of this research is to know the best marketing strategy which are doing by H. Akmal’s Kerupuk Kemplang factory in increasing the marketing volume income, it is also for invaluating the cousing of increase and decrease of marketing volume in H. Akmal’s kerupuk kemplang factory.t The result of this research showing that the marketing volume in 2003-2005 fucing_fluktation. In 2003 the marketing volume is 25.000 kilogram’s in 2004 fucing decrease become 20.000 kilogram’s, and in 2005 facing the increasing. It is coused by the less of attention to the product quality which will produced that is less of comparing between face and supplement product that is tapioca with compared 1:3 between has reval who_using the comparing between face and supplement product that is tapioca with compared 1:2. It is cousing less of quality that will be produced. For more increasing the marketing volume so the writer give suggestion in order factory can give their attention to the quality that will be produced by changing the comparement between face and the supplement that is tapioca from the comparement 1:3 become 1:2.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Marketing Strategy and Marketing Volume
Subjects:	H Social Sciences > HF Commerce > HF5429.7-5430.6 Shopping centers. Shopping malls H Social Sciences > HF Commerce > HF5469.7-5481 Markets. Fairs
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr Halim Sobri
Date Deposited:	19 Mar 2021 04:04
Last Modified:	19 Mar 2021 04:04
URI:	http://repository.unsri.ac.id/id/eprint/43812

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