PENGARUH EKUITAS MEREK PRODUK FASHION A MILD TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN KONSUMEN DI IT’S A STORE PALEMBANG INDAH MAL

PRATAMA, DENNIZ and Ibrahim, M. Nasir and Nofiawaty, Nofiawaty (2008) PENGARUH EKUITAS MEREK PRODUK FASHION A MILD TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN KONSUMEN DI IT’S A STORE PALEMBANG INDAH MAL. Undergraduate thesis, Sriwijaya University.

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Abstract

The objective of this research is to know how much the influence of Brand Equity from A Mild fashion product on consumer buying decision m It’s A Store Palembang Indah Mal. Research finding has shown that for each independent variable indicator is Brand Awareness, Brand Image and Perceived Quality are totality influence on consumer buying decision. The company must keep defending the Brand Equity from A Mild fashion product, because from this research is known that Brand Awareness has a strong influence to consumer buying decision. One thing that PT. Agasam can do is keeping the product quality to get positive image from their costumer and to keep their customer satisfaction they have to do the innovation in produce the fashionable products that appropriate with their costumer taste.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Brand Equity and Buying Decision
Subjects:	H Social Sciences > HF Commerce > HF5387-5387.5 Business ethics H Social Sciences > HF Commerce > HF5429.7-5430.6 Shopping centers. Shopping malls
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr Halim Sobri
Date Deposited:	26 Mar 2021 05:30
Last Modified:	26 Mar 2021 05:30
URI:	http://repository.unsri.ac.id/id/eprint/44301

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