ANALISIS STRATEGI REPOSITIONING RUMAH SAKIT ERNALDI BAHAR PALEMBANG

ZAKIAH, ZAKIAH and Daud, Islahuddin and Mahyunar, Mahyunar (2010) ANALISIS STRATEGI REPOSITIONING RUMAH SAKIT ERNALDI BAHAR PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

Ernaldi Bahar efektif untuk menarik masyarakat berobat. Hasil penelitian menunjukkan bahwa dari sampel sebanyak 150 responden yang berobat di Rumah Sakit Ernaldi Bahar, dari lima variabel yang ditanyakan yaitu tangible, reliability, responsiveness, assurance, dan empathy, empat diantaranya dinilai cukup berhasil dilakukan oleh Rumah Sakit Ernaldi Bahar setelah melakukan repositioning. Sedangkan variabel reliability dinilai masih belum cukup baik setelah melakukan repositioning. Untuk melakukan penelitian selanjutnya agar dapat lebih sempurna lagi, maka penulis menyarankan untuk membandingkan positioning antara rumah sakit lainnya seperti Rumah Sakit RK. Charitas, RSUD Moh. Hoesin, RS Islam Siti Khadijah, dan lain-lain sehingga akan diperoleh hasil yang dapat dibandingkan dengan hasil penelitian ini.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Repositioning dan Dimensi Kualitas Jasa
Subjects:	H Social Sciences > HA Statistics > HA36-37 Statistical services. Statistical bureaus
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Tiara Hilda Safitri Rts
Date Deposited:	06 Apr 2021 08:09
Last Modified:	06 Apr 2021 08:09
URI:	http://repository.unsri.ac.id/id/eprint/44994

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