PENGARUH IKLAN MELALUI MEDIA TELEVISI TERHADAP PEMBENTUKAN PERSEPSI PADA SNACK TANGO WAFFLE CRUNCHOX (STUDI KASUS SISWA SMA NEGERI 3 PALEMBANG)

MIRSA, MONICA and Daud, Islahuddin and Nailis, Welly (2011) PENGARUH IKLAN MELALUI MEDIA TELEVISI TERHADAP PEMBENTUKAN PERSEPSI PADA SNACK TANGO WAFFLE CRUNCHOX (STUDI KASUS SISWA SMA NEGERI 3 PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

The tight competition in market places make a good and effective Communications needed by every companies. One of them is by doing promotion strategy to make a perception about the product. Advertisement is one of the important promotion media and it can determines the products efficiency to accept or not by people. Advertisement is one of the important promotion media and it can determines the product efficiency to accept or not by people. Advertisement can do by using many media, such as mass media and electronics media. Television is one of those media which gives high chance to spread the information. One of the competitive product that using this media is snack such as Tango Waffle Crunchox. The objectives of this this research are 1) knowing how much the advertisement on television could influence on the Tango Waffle Crunchox’s perception, and 2) knowing which variables that most affected on the Tango Waffle Crunchox’s perception. The method used is simple random sampling, therefore, from the total homogen population, 200 respondents are taken as the sample. Analysis model used in quantitative analysis and qualitative analysis. The result shows that the Tango Waffle Crunchox advertisement on television has a weak influence to Tango Waffle Crunchox?s perception, because the determination coefficient is about 33,9% under 50%. And the rest 66,1% is influence by other factors. Beside that, the partial result known that the message of the advertising is the most powerful that influence Tango Waffle Crunchox’s perception forming, with its significant rate is 0,00 and the regression coefficient is 0,533 or 53,3%.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Advertising and Perception
Subjects:	H Social Sciences > HF Commerce > HF5801-6182 Advertising
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr Halim Sobri
Date Deposited:	21 Apr 2021 02:48
Last Modified:	21 Apr 2021 02:48
URI:	http://repository.unsri.ac.id/id/eprint/45327

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