PENGGUNAAN JEJARING SOSIAL FACEBOOK OLEH IBU RUMAH TANGGA SEBAGAI MEDIA BISNIS ONLINE DI DESA MANUNGGAL JAYA KECAMATAN RAMBANG DANGKU

SUSWANTI, ROHMAH and Yusnaini, Yusnaini and Soraida, Safira (2021) PENGGUNAAN JEJARING SOSIAL FACEBOOK OLEH IBU RUMAH TANGGA SEBAGAI MEDIA BISNIS ONLINE DI DESA MANUNGGAL JAYA KECAMATAN RAMBANG DANGKU. Undergraduate thesis, Sriwijaya University.

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Abstract

This article examines "Use of the Facebook Social Network by Housewives as Online Business Media in Manunggal Jaya Village, Rambang Dangku District". The purpose of this study was to see the use of the Facebook social network by housewives as an online business medium in Manunggal Jaya Village, Rambang Dangku sub-district and to see the benefits housewives get in doing online business in Manunggal Jaya Village, Rambang Dangku District. This research is a descriptive qualitative method, while the amount of information in this study amounted to 8 informants. The data technique was carried out by observation, interview and documentation. This study uses Max Weber's theory of social action to capture meaning in social action. The results of this study found that the use of Facebook as a media network in online business was considered effective as seen from the many benefits received by the informants in this study. In addition, Facebook also controls friendly for its members, namely housewives as indicated from the interview which explains that the total informants are able to manage Facebook as an online business medium. Keywords: Housewife, Facebook, Online Business.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Kata Kunci : Ibu Rumah Tangga, Facebook, Bisnis Online.
Subjects:	H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Rohmah Suswanti
Date Deposited:	13 Jul 2021 02:19
Last Modified:	13 Jul 2021 02:19
URI:	http://repository.unsri.ac.id/id/eprint/49184

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