PENGARUH MEDIA SOSIAL SEBAGAI FAKTOR MODERASI MODAL SOSIAL TERHADAP BERBAGI PENGETAHUAN UNTUK KESUKSESAN NETWORK MARKETING

MERDEKAWATI, RANTI and Jambak, Muhammad Ihsan (2021) PENGARUH MEDIA SOSIAL SEBAGAI FAKTOR MODERASI MODAL SOSIAL TERHADAP BERBAGI PENGETAHUAN UNTUK KESUKSESAN NETWORK MARKETING. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to identify the effect of task interdependence, trust and awareness of skills on knowledge sharing (1), the effect of task interdependence, trust and awareness of skills on knowledge sharing with social media as a moderation (2) and the effect of knowledge sharing on network marketing. (3). The sample was done by simple random sampling method which obtained 103 respondents. Data analysis using Structural Equation Modeling technique based on Partial Least Square (PLS) with the help of SmartPLS software. The results show to shape knowledge sharing behavior that plays a role, namely the encouragement of organizational factors in order. While the trust factor does not play a role. In addition, social media can only affect the relationship between task interdependence with knowledge sharing and cannot affect the relationship between trust and knowledge sharing and awareness of expertise with knowledge sharing. Herbalife Palembang's network marketing is influenced by members' knowledge sharing.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Network Marketing, Berbagi Pengetahuan, Teori Modal Sosial, Media Sosial
Subjects:	T Technology > T Technology (General) > T58.6-58.62 Management information systems > T58.6 General works Industrial engineering Information technology. Information systems (General) Management information systems -- Continued
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Ranti Merdekawati
Date Deposited:	14 Sep 2021 02:35
Last Modified:	14 Sep 2021 02:35
URI:	http://repository.unsri.ac.id/id/eprint/53915

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