PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK AIR MINERAL MEREK AQUA (STUDI KASUS DI FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA INDERALAYA

DERMAWAN, HERU and Daud, Islahuddin and Handy, Thomas (2014) PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK AIR MINERAL MEREK AQUA (STUDI KASUS DI FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA INDERALAYA. Undergraduate thesis, Sriwijaya University.

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Abstract

This research is entitled “The Influence Of Brand Image to Decision Buying Product Brand Mineral Water AQUA: A case studies in thc Faculty of Economics University of Sriwijaya Inderalaya”. This research is aimed at identifying the influence of brand image to decision buying product brand mineral water AQUA and the most dominani variable influcnced such decision. The analysis of data is done in quantitative and qualitative way. The research results show that the brand image influenced of the customers to buy the mineral water. Of the three variable of brand image, it all have an impact on a consumer’s decision to buy the product brand mineral water AQUA. The most dominant variable is the image of this image of its product. Therefore companies should strengthen the image of the prouct

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Brand Image and Consumer’s Decision of Buying.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD9000-9495 Agricultural industries > HD9000.5.B313 Agricultural industries--Management. Food industry and trade--Management. Food--Marketing--Case studies. Corporations--Finance--Case studies. Industries--Environmental aspects--Case studies. Corporation law.
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	17 Jan 2022 07:59
Last Modified:	17 Jan 2022 07:59
URI:	http://repository.unsri.ac.id/id/eprint/60400

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