EFEKTIFITAS IKLAN PRODUK WARDAH DI TELEVISI

MONALISA, MONALISA and Mahriani, Retna and Nomaini, Faisal (2019) EFEKTIFITAS IKLAN PRODUK WARDAH DI TELEVISI. Undergraduate thesis, Sriwijaya University.

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Abstract

Television is the most popular fish media for advertisers to introduce and market their products to the public. like the wardah in introducing, informing and marketing their beauty products. therefore in this study we will discuss the effectiveness of wardah product advertisements on television. The theory used in this study is the EPIC advertising effectiveness theory model where there are 4 critical dimensions used to measure the effectiveness of advertising, namely empathy, persuasion, impact, and communication. This study aims to measure the effectiveness of wardah product advertisements on television. The variable used is the effectiveness of advertising. This study took a sample of 84 respondents. The sampling technique used is simple random sampling. The method used in this study is quantitative descriptive method. Based on the results of the analysis, it can be concluded that the results obtained from respondents' answers regarding the Effectiveness of Wardah Product Ads on Television as a whole illustrate that getting effective and good results. With the score interpretation criteria in measuring effectiveness get overall results from 4 (four) variable dimensions Effectiveness of Wardah Product Advertising on Television is 78.34% which is included in the Effective category. Keywords: Advertising Effectiveness, Empathy, Persuasion, Impact, and Communication.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Efektivitas Iklan, Empati, Persuasi, Dampak, dan Komunikasi.
Subjects:	H Social Sciences > HF Commerce > HF5801-6182 Advertising
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 1525 not found.
Date Deposited:	04 Sep 2019 02:31
Last Modified:	04 Sep 2019 02:31
URI:	http://repository.unsri.ac.id/id/eprint/6131

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