PENGARUH DIFERENSIASI PRODUK DAN DIVERSIFIKASI PRODUK TERHADAP PENJUALAN PADA INDUSTRI HANDCRAFT (STUDI KASUS PENGRAJIN JUMPUTAN DI KOTA PALEMBANG)

PIONITA, BELLA and Mukhlis, Mukhlis and Teguh, Muhammad (2021) PENGARUH DIFERENSIASI PRODUK DAN DIVERSIFIKASI PRODUK TERHADAP PENJUALAN PADA INDUSTRI HANDCRAFT (STUDI KASUS PENGRAJIN JUMPUTAN DI KOTA PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

THIS RESEARCH WAS CONDUCTED TO FIND OUT HOW BIG THE INFLUENCE OF PRODUCT DIFFERENTIATION AND PRODUCT DIVERSIFICATION IS IN INCREASING SALES ON KAIN JUMPUTAN (TIE DYE). THE ANALYTICAL TECHNIQUE USING THE MULTIPLE LINIEAR REGRESSION METHOD WITH THE EVIEWS9 TOOL. THE RESULT SHOWED THAT DIFFERENTIATION AND DIVERSIFICATION HAD A SIGNIFICANT POSITIVE EFFECT ON SALES ON KAIN JUMPUTAN

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	diferensiasi, diversikasi produk, penjualan, handcraft
Subjects:	H Social Sciences > HC Economic History and Conditions > HC10-1085 Economic history and conditions H Social Sciences > HC Economic History and Conditions > HC79 Special topics Including air pollution, automation, consumer demand, famines, flow of funds, etc.
Divisions:	01-Faculty of Economics > 60201-Development Economics (S1)
Depositing User:	Bella Pionita
Date Deposited:	19 Jan 2022 08:50
Last Modified:	19 Jan 2022 08:50
URI:	http://repository.unsri.ac.id/id/eprint/61927

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