PENGARUH MOTIVASI INVESTASI DAN PENGETAHUAN INVESTASI PADA GENERASI MILENIAL KOTA PALEMBANG TERHADAP KEPUTUSAN INVESTASI DALAM PASAR MODAL

UTAMI, FADIYAH LONA and Yuliani, Yuliani and Malinda, Shelfi (2022) PENGARUH MOTIVASI INVESTASI DAN PENGETAHUAN INVESTASI PADA GENERASI MILENIAL KOTA PALEMBANG TERHADAP KEPUTUSAN INVESTASI DALAM PASAR MODAL. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine how the influence of investment motivation and investment knowledge on investment decisions in the capital market. The population in this study is the millennial generation of Palembang city as many as 407,280 people. The sampling technique used is a random sampling method, but with limited time and conditions, the authors only get a response of 104 respondents to be used as samples. The data used are primary data obtained from the results of the questionnaire. The analytical technique used in this research is descriptive statistics and inferential statistics. The results of this study indicate that investment motivation has a significant positive effect on investment decisions and investment knowledge has a significant positive effect on investment decisions.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Motivasi Investasi, Pengetahuan Investasi, Keputusan Investasi, Generasi Milenial, Pasar Modal
Subjects:	H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance. Corporation finance
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Fadiyah Lona Utami
Date Deposited:	25 Jan 2022 01:55
Last Modified:	25 Jan 2022 01:55
URI:	http://repository.unsri.ac.id/id/eprint/62425

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