ANALISIS INTENSI BERINVESTASI DI PASAR MODAL INDONESIA: STUDI PADA MAHASISWA/I FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA

UTAMI, FRIDAJULIA SHERRYL and Yuliani, Yuliani and Thamrin, Kemas Muhammad Husni (2021) ANALISIS INTENSI BERINVESTASI DI PASAR MODAL INDONESIA: STUDI PADA MAHASISWA/I FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah sikap, norma subjektif, persepsi kontrol perilaku, dan persepsi risiko dapat mempengaruhi intensi dalam berinvestasi saham di Pasar Modal. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Model-Partial Least Square (SEM-PLS). Analisis dilakukan melalui analisis statistik deskriptif dan analisis inferensial yang diolah menggunakan SmartPLS 3.0. Populasi dalam penelitian ini adalah seluruh Mahasiswa/i Fakultas Ekonomi Universitas Sriwijaya. Teknik sampling yang digunakan adalah Probability Sampling berjenis Simple Random Sampling. Data dikumpulkan dari instrumen kuesioner dan terdiri dari 95 tanggapan individu. Hasil penelitian menunjukkan bahwa sikap dan persepsi kontrol perilaku berpengaruh signifikan terhadap intensi berinvestasi, sementara norma subjektif dan persepsi risiko tidak berpengaruh secara signifikan.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: sikap, norma subjektif, persepsi kontrol perilaku, persepsi risiko
Subjects: H Social Sciences > HG Finance > HG1-9999 Finance
H Social Sciences > HG Finance > HG4501-6051 Investment, capital formation, speculation
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Mrs. Fridajulia Sherryl Utami Herry
Date Deposited: 25 Jan 2022 01:38
Last Modified: 25 Jan 2022 01:38
URI: http://repository.unsri.ac.id/id/eprint/62464

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