Permatasari, Imas and Wahab, Zakaria and Widiyanti, Marlina and Hanafi, Agustina (2019) Effect Of Instagram,Influencers Credibility And Motivation Towards Donating Behavior. Jurnal Ilmiah Econosains, 17 (2). pp. 144-157. ISSN 1693-1661
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Abstract
The purposes of this study are to find empirical evidence by knowing: (1) The effect of Social Media Instagram towards Donating Behavior at Kitabisa plat-form, (2) The effect of Social Media Instagram towards Donating Behavior at Kitabisa platform with Influencer's Credibility as a moderating variable, and (3) The effect of Individual Motivation towards Donating Behavior at Kitabisa plat-form. It's causal research with 225 respondents using purposive sampling technique. The regression analysis program (Statistical Product and Service Solutions) is used to measure the relationship between variables. The results showed that there was a significant effect between Social Media Instagram and Individual Motivation towards Donating Behavior, and the addition of In-fluencer’s Credibility as moderating variable between Social Media Instagram and Donating Behavior showed an increased value, up to 3.8%.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Crowd Funding, Donating Behavior, Individual Motivation, Influencer's Credibility, Instagram |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture #3 Repository of Lecturer Academic Credit Systems (TPAK) > Corresponding Author |
| Divisions: | 01-Faculty of Economics > 61201-Management (S1) |
| Depositing User: | Marlina Widiyanti |
| Date Deposited: | 19 Apr 2022 12:24 |
| Last Modified: | 19 Apr 2022 12:24 |
| URI: | http://repository.unsri.ac.id/id/eprint/68999 |
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