PENGARUH PROMOSI PENJUALAN DAN KEMUDAHAN PENGGUNAAN LAYANAN FITUR I-SAKU TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA I-SAKU INDOMARET. (STUDI KASUS PADA PENGGUNA I-SAKU INDOMARET KECAMATAN LEMPUING OKI, SUMSEL)

MUDHIAH, ISMA and Maulana, Ahmad and Aslamia, Rosa (2022) PENGARUH PROMOSI PENJUALAN DAN KEMUDAHAN PENGGUNAAN LAYANAN FITUR I-SAKU TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA I-SAKU INDOMARET. (STUDI KASUS PADA PENGGUNA I-SAKU INDOMARET KECAMATAN LEMPUING OKI, SUMSEL). Undergraduate thesis, Sriwijaya Univesity.

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Abstract

The purpose of this research is to existance determine effect significant either simultaneously or partially of variable sales promotion and ease of use services features on i-Saku and which variable has the dominant influence on purchasing decisions for i-Saku Indomaret users in Lempuing OKI, South Sumatra. The research method used is quantitative method through questionnaire. The population in this study are people who own and use i-Saku as payment application at Indomaret. The sampling technique used is non-probability sampling which is supported by accidental sampling technique, generate samples is 84 respondents. This purpose uses descriptive and statistical analysis methods with the help of the SPSS program. The statistical method is carried out validity test, reliability test, classical assumption test, multiple linear regression analysis, then tested the hypothesis through t test (partial) and F test (simultaneous).The results indicate Sales Promotion variable (X1) simultaneously and partially had a positive and significant effect on the Purchase Decision for i-Saku Indomaret users. While Ease of Use variable (X2) has a dominant effect on Purchase Decisions (Y) Indomaret i-Saku users in Lempuing OKI.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Promosi Penjualan, Kemudahan Penggunaan, Keputusan Pembelian
Subjects:	H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products > HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods. J Political Science > JZ International relations > JZ5514-5526 Societies, associations, academies, institutes, etc., for peace promotion, research and education
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Ms. Isma Mudhiah
Date Deposited:	20 Jul 2022 06:02
Last Modified:	20 Jul 2022 06:02
URI:	http://repository.unsri.ac.id/id/eprint/74173

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