PENERAPAN SISTEM INFORMASI CUSTOMER RELATIONSHIP MANAGEMENT UNTUK MEMPROMOSIKAN WISATA DI OGAN KOMERING ULU SELATAN BERBASIS WEB

DEVIA, SYIFA and Ibrahim, Ali (2022) PENERAPAN SISTEM INFORMASI CUSTOMER RELATIONSHIP MANAGEMENT UNTUK MEMPROMOSIKAN WISATA DI OGAN KOMERING ULU SELATAN BERBASIS WEB. Undergraduate thesis, Sriwijaya University.

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Abstract

Covid-19 which entered Indonesia in 2020 caused various problems that occurred, including the tourist attractions in Ogan Komering Ulu Selatan where the decline in the number of visitors is one of the big problems faced by most tourist attractions, which hampers the economic income of tourist attractions,for that we need a system that can support tourism in Ogan Komering Ulu Selatan to prepare for the new normal period, in order to get new customers, improve relationships with customers and retain old customers in accordance with the stages in CRM (Customer Relationship Management) which is a strategy and effort to establish relationships with customers and provide satisfactory service to customers, and with the existence of CRM companies can find out what they want to know and what customers want, so that companies can make variations of promotions, services, facilities and infrastructure. there's a better one. Using the Waterfall development method which has 5 phases, namely requirements analysis and definition, system and software design, implementation and unit testing, integration and system testing, and operation and maintenance. Key Words : CRM, Customer Relationship Management, Information system, promote, tourism

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	CRM, Customer relationship management, sistem informasi, promo, wisata
Subjects:	T Technology > T Technology (General) > T58.4 Managerial control systems Information technology. Information systems (General)
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Syifa Devia
Date Deposited:	19 Oct 2022 02:23
Last Modified:	19 Oct 2022 02:23
URI:	http://repository.unsri.ac.id/id/eprint/80935

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