PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI BERAS "KITA" PADA PERUM BULOG DIVRE SUMATERA SELATAN

ALFISYAHRIN, AULIA ASSYIFA and Nofiawaty, Nofiawaty and Nailis, Welly (2022) PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI BERAS "KITA" PADA PERUM BULOG DIVRE SUMATERA SELATAN. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine how the influence of product quality variables and price variables on the interest in buying KITA rice at the BULOG Divre South Sumatra. The research method used is a quantitative method with a comparative causal design. The sampling technique used in this study used a non-probability sampling technique with a total sample of 100 respondents. The data collection technique of this research used a research instrument in the form of a questionnaire. The analytical tools in this research are simultaneous test, partial test, determination test and multiple linear regression analysis. The data in this study were processed with the SPSS version 26 application. From the results of research that has been carried out, it shows that product quality and price simultaneously and partially have a significant influence on buying interest in KITA rice at Perum BULOG Divre South Sumatra.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Kualitas Produk, Harga, Minat Beli
Subjects:	H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products > HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods.
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Aulia Assyifa Alfisyahrin
Date Deposited:	18 Nov 2022 07:15
Last Modified:	18 Nov 2022 07:15
URI:	http://repository.unsri.ac.id/id/eprint/82149

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