PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK AVOSKIN (Studi Kasus Pada Mahasiswa S1 Angkatan 2018-2021 Fakultas Ekonomi Universitas Sriwijaya kampus Indralaya)

PUTRI, SUCI NATASYA AMALIA PUTRI and Nofiawaty, Nofiawaty (2022) PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK AVOSKIN (Studi Kasus Pada Mahasiswa S1 Angkatan 2018-2021 Fakultas Ekonomi Universitas Sriwijaya kampus Indralaya). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the effect of product attributes on purchasing decisions for Avoskin products (a case study on undergraduate students class 2018-2021, Faculty of Economics, Sriwijaya University, Indralaya campus). The population in this study were undergraduate students from the 2018-2021 class of the Faculty of Economics, Sriwijaya University, the Indralaya campus where there were 1384 students. This study used a purposive sampling technique. The data used in this study are primary data and secondary data with data collection techniques using the questionnaire method using Google forms. The data analysis technique used is multiple linear regression analysis. Based on the results of the research that has been done, it shows that Quality, Packaging and Product Design have a simultaneous and partial positive and significant effect on purchasing decisions for Avoskin products for S1 students of the Faculty of Economics, Sriwijaya University, Indralaya campus. Keywords: Product Attributes, Quality, Packaging, Product Design, Purchase Decision.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Atribut Produk, Kualitas, Kemasan, Desain Produk, Keputusan Pembelian
Subjects:	H Social Sciences > HB Economic Theory > HB1-3840 Economic theory. Demography H Social Sciences > HB Economic Theory > HB75-130 History of economics. History of economic theory Including special economic schools H Social Sciences > HD Industries. Land use. Labor > HD9000-9495 Agricultural industries > HD9000.5.B313 Agricultural industries--Management. Food industry and trade--Management. Food--Marketing--Case studies. Corporations--Finance--Case studies. Industries--Environmental aspects--Case studies. Corporation law.
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Suci Natasya Amalia Putri
Date Deposited:	21 Dec 2022 07:50
Last Modified:	21 Dec 2022 07:50
URI:	http://repository.unsri.ac.id/id/eprint/84386

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