STRATEGI KOMUNIKASI PT. ASURANSI ASTRA BUANA DALAM MENSOSIALISASIKAN GARDA MEDIKA AKSES KEPADA RUMAH SAKIT REKANAN

AGUSTINA, PUTRI and Lionardo, Andries and Rahmawati, Annisa (2022) STRATEGI KOMUNIKASI PT. ASURANSI ASTRA BUANA DALAM MENSOSIALISASIKAN GARDA MEDIKA AKSES KEPADA RUMAH SAKIT REKANAN. Undergraduate thesis, Sriwijaya University.

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Abstract

The increasing number of insurance companies has caused each company to think about ways that the products offered can attract the attention of consumers, the one is through communication. Communication is a process in which an individual conveys stimuli in the form of verbal symbols to change the behavior of other individuals. This study aims to determine the communication strategy of PT. Asuransi Astra Buana in socializing Garda Medika Akses to partner hospitals. The data were obtained from the results of guided interviews, observations and documentation studies using qualitative research methods. This study uses the communication strategy theory of Wayne Pace, Brent D. Peterson and Dallas Burnett which has three dimensions is understanding the message, coaching the message and motivation to do something. The results of this study indicate that PT. Asuransi Astra Buana in socializing Garda Medika Akses is done directly and through certain communication media that can help partner hospitals understand the information conveyed. From this research, it is known that PT. Asuransi Astra Buana in obtaining feedback from partner hospitals through certain satisfaction forms or surveys needs to provide feedback access to partner hospitals as soon as possible to avoid delayed feedback from partner hospitals. Keywords: Communication Strategy, Socialization, PT. Asuransi Astra Buana

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Komunikasi, Sosialisasi, PT. Asuransi Astra Buana
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications > HE1-9990 Transportation and communications T Technology > T Technology (General) > T10.5-11.9 Communication of technical information
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Putri Agustina
Date Deposited:	26 Jan 2023 06:58
Last Modified:	26 Jan 2023 06:58
URI:	http://repository.unsri.ac.id/id/eprint/87713

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