EFEKTIFITAS MEDIA SOSIAL INSTAGRAM @pesonasriwijaya SEBAGAI SARANA INFORMASI DAN PROMOSI PARIWISATA SUMATERA SELATAN

MARDIANTI, MARDIANTI and Nomaini, Faisal and Saraswati, Erlisa (2022) EFEKTIFITAS MEDIA SOSIAL INSTAGRAM @pesonasriwijaya SEBAGAI SARANA INFORMASI DAN PROMOSI PARIWISATA SUMATERA SELATAN. Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031181823226.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_70201_07031181823226_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (8MB) | Request a copy
Preview	Text RAMA_70201_07031181823226_0005118401_0013099204_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB) | Preview
	Text RAMA_70201_07031181823226_0005118401_0013099104_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (292kB) | Request a copy
	Text RAMA_70201_07031181823226_0005118401_0013099104_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (451kB) | Request a copy
	Text RAMA_70201_07031181823226_0005118401_0013099104_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (279kB) | Request a copy
	Text RAMA_70201_07031181823226_0005118401_0013099104_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_70201_07031181823226_0005118401_0013099104_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (172kB) | Request a copy
	Text RAMA_70201_07031181823226_0005118401_0013099104_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (524kB) | Request a copy

Abstract

ABSTRACT Instagram social media is a type of communication media that is used and popular in this all-digital era. On Instagram social media, there is a lot of information that can be obtained, one of which is about tourism, referring to what has been planned by KEMENPAREKRAF/BAPAREKRAF in the 2020-2024 KEMENPAREKRAF/BAPAREKRAF strategic plan regarding "utilization of technology in supporting tourism marketing and the creative economy, with technology very supportive in facilitating the lives of Indonesian people in various ways, one of which is in the tourism sector. In this study, we discuss Instagram Pesonasriwijaya, which is the official Instagram account belonging to the South Sumatra government which is managed by the South Sumatra Culture and Tourism Office. The purpose of this study is "to find out how much the level of effectiveness of communication on social media Instagram @pesonasriwijaya as a medium of information and tourism promotion in South Sumatra. . This study refers to the AISAS model which has 5 dimensions (attention, interest, search, action, and share). The method used in this study was descriptive quantitative which was carried out on 100 respondents who were followers of Pesonasiwijaya Instagram. The results of this study obtained a total percentage of 87% in the Very Good category. Thus it can be concluded that the effectiveness of Instagram @pesonasriwijaya as a media for information and tourism promotion in South Sumatra is effective. Keywords: Instagram effectiveness, information and promotion media, tourism.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Efektifitas instagram, media informasi dan promosi, pariwisata
Subjects:	P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050-4775 Information in specific formats or media
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Mardianti Mardianti
Date Deposited:	31 Jan 2023 05:10
Last Modified:	31 Jan 2023 05:10
URI:	http://repository.unsri.ac.id/id/eprint/88219

Actions (login required)

View Item