PENGARUH IKLAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN DALAM PENGGUNAAN LAYANAN E-WALLET OVO PADA MASA COVID DI KOTA PALEMBANG

NURGOHO, OMMY and Thamrin, Kemas Muhammad Husni and Nailis, Welly (2022) PENGARUH IKLAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN DALAM PENGGUNAAN LAYANAN E-WALLET OVO PADA MASA COVID DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study is having the purpose to determine whether there is an influence of Advertising and Sales Promotion on Purchase Decisions in OVO E-Wallet services in Palembang City. The samples taken were from the population of Palembang City as many as 100 people with an age range of 17-40 years to be respondents. The method used in this study is data analysis techniques using simple linear regression analysis. The results of this study are based on hypothesis testing which shows that Advertising and Sales Promotion have a significant influence on Purchase Decisions. Therefore, it can be concluded that the better the advertising and sales promotion of the Ovo e-wallet, the better the purchase decision in using it in Palembang City, especially during the Covid period.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Iklan, Promosi Penjualan, Keputusan Pembelian.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce > HF5469.7-5481 Markets. Fairs
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Ommy Nugroho
Date Deposited:	21 Mar 2023 02:08
Last Modified:	21 Mar 2023 02:09
URI:	http://repository.unsri.ac.id/id/eprint/91101

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