PENGARUH VARIASI PRODUK DAN KREATIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK SCARLETT WHITENING DI KOTA PALEMBANG

PUTERI, FATIMAH EKA and Andriana, Isni and Yunita, Dessy (2023) PENGARUH VARIASI PRODUK DAN KREATIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK SCARLETT WHITENING DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the effect of of variation of products and advertising creativity on consumer purchase decisions for Scarlett Whitening products in Palembang City. The type of research used is quantitative descriptive research. Data collection methods in this study using a questionnaire, samples taken as many as 100 people using the purvosive salmpling method. The analysis technique used is multiple linear regression analysis. Based on the results of the study it can be concluded that variation of products and advertising crearivity has a significant effect on on consumer purchase decisions for Scarlett Whitening Products in Palembang City.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Variasi Produk, Kreativitas Iklan, Keputusan Pembelian Konsumen
Subjects:	H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products > HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods.
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	fatimah eka puteri
Date Deposited:	04 May 2023 01:54
Last Modified:	04 May 2023 01:54
URI:	http://repository.unsri.ac.id/id/eprint/99066

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