PENERAPAN MODEL UTAUT 2 (UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2) UNTUK MENGETAHUI TINGKAT PENERIMAAN DAN PENGGUNAAN APLIKASI MAXIM OJEK ONLINE (STUDI KASUS PADA MAXIM KOTA PALEMBANG)

RIANTI, TASYA and Indah, Dwi Rosa (2021) PENERAPAN MODEL UTAUT 2 (UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2) UNTUK MENGETAHUI TINGKAT PENERIMAAN DAN PENGGUNAAN APLIKASI MAXIM OJEK ONLINE (STUDI KASUS PADA MAXIM KOTA PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

Information technology today has helped a lot and changed the way and behavior of people in carrying out daily activities, especially in the business field. This study aims to analyze the acceptance of the Maxim application using the UTAUT 2 model to Maxim users in the city of Palembang. The variables used in this study are Performance Expectations, Business Expectations, Social Influences, Facilitating Conditions, Hedonic Motivation, Price Values, Habits, Usage Behaviors, and Utilization Interests. The research method uses quantitative methods and analytical techniques using Structural Equation Modeling which include validity tests, reliability tests, path coefficients, r-square, and t-statistics. From the results of the study, it was concluded that there was a significant influence of performance expectations on usage behavior, social influence on usage behavior, facilitating conditions on interest in utilization, habits on usage behavior and requesting utilization, usage behavior on interest in utilization. KEYWORDS : Maxim, UTAUT 2, SEM, SmartPLS, User Acceptance

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Maxim, UTAUT 2, SEM, SmartPLS, Penerimaan Pengguna
Subjects:	T Technology > T Technology (General) > T58.4 Managerial control systems Information technology. Information systems (General)
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Tasya Rianti
Date Deposited:	28 Jan 2022 08:04
Last Modified:	28 Jan 2022 08:04
URI:	http://repository.unsri.ac.id/id/eprint/63401

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