PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE DAN KEAMANAN TERHADAP MINAT PENGGUNAAN (BEHAVIOR INTENTION) APLIKASI BRIMO DI KOTA PRABUMULIH

SARI, DESSY RATNA and Maulana, Ahmad and Rosa, Aslamia (2024) PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE DAN KEAMANAN TERHADAP MINAT PENGGUNAAN (BEHAVIOR INTENTION) APLIKASI BRIMO DI KOTA PRABUMULIH. Masters thesis, Sriwijaya University.

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Abstract

This research aims to test the influence of perceived usefulness, perceived ease of use and security on intention to use of BRImo application in Prabumulih City. The research sample consisted of 150 customers of Bank BRI who were new users of the BRImo application in 2023. Multiple linier regression analysis showed that perceived usefulness, perceived ease of use and security had a result positive and significant effect on interest to use (behavior intention) the BRImo application. The results of this research suggest that education can be further improved and involved in various events related to online payments so that users can experience it directly and can also attract the interest of new users.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Perceived Usefulness, Perceived Ease of Use, Keamanan, Minat Penggunaan
Subjects: H Social Sciences > HC Economic History and Conditions > HC79 Special topics Including air pollution, automation, consumer demand, famines, flow of funds, etc.
Divisions: 01-Faculty of Economics > 61101-Management Business and Administration (S2)
Depositing User: Dessy Ratna Sari
Date Deposited: 23 Dec 2024 04:24
Last Modified: 23 Dec 2024 04:24
URI: http://repository.unsri.ac.id/id/eprint/160950

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