PENGARUH ONLINE CUSTOMER REVIEW DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK LIP TINT BARENBLISS DI MARKETPLACE SHOPEE PADA MASYARAKAT DI KOTA PALEMBANG

BUDIATI, INDRI and Yunita, Dessy (2024) PENGARUH ONLINE CUSTOMER REVIEW DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK LIP TINT BARENBLISS DI MARKETPLACE SHOPEE PADA MASYARAKAT DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This research aims to analyze the influence of online customer reviews and product quality on purchasing decisions of Barenbliss Lip Tint products on the Shopee marketplace among people in Palembang. This research uses the Purposive Sampling method with a total sample of 100 respondents, among the people in Palembang who have purchased Barenbliss Lip Tint products at least once in the last year on the Shopee marketplace. The data collection technique uses a questionnaire method via Google Form distributed online. Primary data testing results using IBM SPSS Statistics Version 30. The results of this research show that Online Customer Reviews and Product Quality partially and simultaneously have a significant influence on Purchasing Decisions.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Online Customer Review, Kualitas Produk, Keputusan Pembelian
Subjects:	H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Indri Budiati
Date Deposited:	18 Jan 2025 05:33
Last Modified:	18 Jan 2025 05:33
URI:	http://repository.unsri.ac.id/id/eprint/165125

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