PENGARUH SOCIAL MEDIA ADVERTISING TERHADAP INTERAKSI PENGGUNA INSTAGRAM PADA IM BOUTIQUE

NATANIA, NATASYA and Nailis, Welly (2025) PENGARUH SOCIAL MEDIA ADVERTISING TERHADAP INTERAKSI PENGGUNA INSTAGRAM PADA IM BOUTIQUE. Undergraduate thesis, Sriwijaya University.

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Abstract

The research is motivated by the importance of the Instagram Ads strategy in increasing user interaction and the effectiveness of IM Boutique's digital marketing. The research data analysis used in this research is Quantitative Data analysis with the method (archival research) archival research on past events (historical) The data source is secondary data. The population in this study is new customers in Indonesia who are female with an age above 21 years. Techniques for collecting data through Archival Study, where data and information are collected directly from managers and IM Boutique customers through Meta adds. Data is processed with the help of SPSS 26.00. analysis technique used is Simple Linear Regression Analysis and Normality test. The results showed that the number of impressions, frequency of broadcast, and the amount of ad spending per day had a significant effect on Instagram user interaction at IM Boutique. An optimal digital marketing strategy, including the use of Instagram Ads features and proper targeting, increases engagement and conversion potential. The regression analysis results show that 99.9% of the interaction variation can be explained by these three factors. Therefore, IM Boutique needs to continue optimizing its digital advertising strategy to increase marketing and sales effectiveness.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Social Media Advertising, Instagram User Interaction, Meta Ads, Digital Marketing, Reels Instagram
Subjects:	H Social Sciences > HF Commerce > HF5429.7-5430.6 Shopping centers. Shopping malls H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Natasya Natania
Date Deposited:	18 Mar 2025 02:02
Last Modified:	18 Mar 2025 02:03
URI:	http://repository.unsri.ac.id/id/eprint/169021

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