ANALISIS PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP NILAI FISIK DALAM VOLUME PENJUALAN PRODUK BERAS KEMASAN DI PT JAYA AGRO PERSADA SUMATERA SELATAN

OKTAVIANI, FRISCA and Mulyana, Andy (2025) ANALISIS PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP NILAI FISIK DALAM VOLUME PENJUALAN PRODUK BERAS KEMASAN DI PT JAYA AGRO PERSADA SUMATERA SELATAN. Undergraduate thesis, Sriwijaya University.

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Abstract

Sales volume is an achievement of sales which is quantitatively expressed in terms of physical or units or volume in a product. The ups and downs of a sale can be seen from the units, kilograms, liters of product sales, sales volume can also be said to be a measure that shows the amount of goods and services that have been sold, this is intended in economic value. Sales volume greatly affects the size and size of the profit to be obtained. The marketing mix is a series of tools used by companies to pursue their target company goals, consisting of 7P, namely product, price, promotion, place, process, physical facilities and people or personality. The objectives to be achieved in this research are as follows: (1) Identify the marketing mix strategy for packaged rice products (2) analyze the influence of the marketing mix on the sales volume of packaged rice products (3) Calculate the amount of profit obtained by PT Jaya Agro Persada from the production of packaged rice products that are marketed. This research was conducted at PT Jaya Agro Persada located in Babatan Saudagar village, Pemulutan sub-district, Ogan Ilir district, South Sumatra province, using the case study method, sampling using the census method, data processing using SPSS and Excel. The sales volume made at PT Jaya Agro Persada for the three products differs based on the weight of the type of rice. the use of the marketing mix, namely 7P, in this company on the sales volume of packaged rice. The production of packaged rice, discounts, distributors, employees and distribution processes show a positive direction towards sales volume while promotion and packaging production show a negative direction towards sales volume.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	bauran pemasaran, beras kemasan, keuntungan, pemasaran beras, volume penjualan
Subjects:	S Agriculture > SH Aquaculture. Fisheries. Angling > SH337 Packing, transportation, and storage
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Frisca Oktaviani
Date Deposited:	07 May 2025 02:44
Last Modified:	07 May 2025 02:44
URI:	http://repository.unsri.ac.id/id/eprint/171575

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