PENGARUH FITUR VIRTUAL TRY ON DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK BLUR & COVER TWO WAY CAKE LUXCRIME DI KOTA PALEMBANG

VEBRIANTI, DEBBY and Maulana, Ahmad (2025) PENGARUH FITUR VIRTUAL TRY ON DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK BLUR & COVER TWO WAY CAKE LUXCRIME DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

	Image RAMA_61201_01011182126033_cover - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (339kB)
	Text RAMA_61201_01011182126033.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_61201_01011182126033_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (7MB) | Request a copy
	Text RAMA_61201_01011182126033_0025127510_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB)
	Text RAMA_61201_01011182126033_0025127510_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (292kB) | Request a copy
	Text RAMA_61201_01011182126033_0025127510_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (214kB) | Request a copy
	Text RAMA_61201_01011182126033_0025127510_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (521kB) | Request a copy
	Text RAMA_61201_01011182126033_0025127510_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (36kB) | Request a copy
	Text RAMA_61201_01011182126033_0025127510_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (188kB) | Request a copy
	Text RAMA_61201_01011182126033_0025127510_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (538kB) | Request a copy

Abstract

This research aims to determine the effect of Virtual Try-On and Online Customer Reviews on Purchasing Decisions for Blur & Cover Two Way Cake Luxcrime product in Palembang City. The research method used is a quantitative method. The data used in this study are primary and secondary data. The sampling technique used is a non-probability sampling technique with a purposive sampling method with a sample size of 100 responden. The analysis technique used is a multiple linear analysis technique using SPSS Statistics 26 for windows. The results of the t-test and F-test in this study indicate that the virtual try-on and online customer reviews variables have a positive and significant effect both partially and simultaneously on Purchasing Decisions for the Blur & Cover Two Way Cake Luxcrime product in Palembang City.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	virtual try-on, online customer review, purchasing decision
Subjects:	H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Debby Vebrianti
Date Deposited:	16 May 2025 08:56
Last Modified:	16 May 2025 08:56
URI:	http://repository.unsri.ac.id/id/eprint/172733

Actions (login required)

View Item