ANALISIS PENGARUH MOTIVASI DAN PERSEPSI KUALITAS TERHADAP KEPUTUSAN PEMBELIAN APLIKASI MUSIK STREAMING SPOTIFY (Studi Kasus Pada Mahasiswa S1 Universitas Sriwijaya Kampus Palembang)

TASSYA, SORAYA APRILA and Nofiawaty, Nofiawaty and Nailis, Welly (2020) ANALISIS PENGARUH MOTIVASI DAN PERSEPSI KUALITAS TERHADAP KEPUTUSAN PEMBELIAN APLIKASI MUSIK STREAMING SPOTIFY (Studi Kasus Pada Mahasiswa S1 Universitas Sriwijaya Kampus Palembang). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to knowing the effect of consumer motivation and perceived quality toward purchase decision on music streaming application Spotify. This study uses primary data obtained by distributing questionnaires. The population in this study are College Students S1 of Sriwijaya University Palembang. The sampling technique uses purposive sampling method and samples amounted 100 respondents. The analysis techniques in this study used multiple regression analysis. The results of this study showed that Consumer Motivation does not have significant effect on purchase decision and Perceived Quality has a significant effect also a dominant variable on purchase decision.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Motivasi Konsumen, Persepsi Kualitas, Keputusan Pembelian
Subjects:	H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Users 7092 not found.
Date Deposited:	12 Aug 2020 05:25
Last Modified:	12 Aug 2020 05:25
URI:	http://repository.unsri.ac.id/id/eprint/32491

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