ANALISIS PENGARUH PENGEMBANGAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA AVANZA DI KOTA PALEMBANG

WIDIASTUTI, REVITA ANGGRAINI and Daud, Islahuddin and Nofiawaty, Nofiawaty (2010) ANALISIS PENGARUH PENGEMBANGAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA AVANZA DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bertujuan untuk 1) mengetahui seberapa kuat pengaruh pengembangan produk terhadap keputusan pembelian mobil Toyota Avanza di Palembang dan 2) mengetahui variabel pengembangan produk yang paling dominan pengaruhnya terhadap keputusan pembelian. Hasil penelitian ini menunjukan bahwa secara keseluruhan pengembangan produk sangat kuat mempengaruhi keputusan pembelian mobil Toyota Avanza di Palembang. Dari dua variabel pengembangan produk yang diteliti, variabel pengembangan kualitas produk merupakan variabel yang paling dominan mempengaruhi keputusan pembelian mobil Toyota Avanza di Palembang. Karena pengaruh pengembangan produk yang sangat kuat terhadap keputusan pembelian mobil Toyota Avanza, perusahaan harus menjaga kesinambungan pengembangan produk agar minat konsumen untuk membeli Toyota Avanza tetap tinggi.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Pengembangan Produk dan Keputusan Pembelian
Subjects:	H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Tiara Hilda Safitri Rts
Date Deposited:	06 Apr 2021 02:18
Last Modified:	06 Apr 2021 02:18
URI:	http://repository.unsri.ac.id/id/eprint/44950

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