EFEKTIVITAS WEBSITE CHANGE.ORG SEBAGAI MEDIA GERAKAN SOSIAL DI ERA COVID-19 (STUDI PADA MAHASISWA FISIP UNIVERSITAS SRIWIJAYA ANGKATAN 2020)

AGUSTIAN, FARHAN MAREZA and Alfatih, Andy and Pratiwi, Miftha (2022) EFEKTIVITAS WEBSITE CHANGE.ORG SEBAGAI MEDIA GERAKAN SOSIAL DI ERA COVID-19 (STUDI PADA MAHASISWA FISIP UNIVERSITAS SRIWIJAYA ANGKATAN 2020). Undergraduate thesis, Sriwijaya University.

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Abstract

Change.org is a media that refers to policy advocacy and platforms that relate to the community in certain matters relating to the community in adjusting public policies that are considered inappropriate in their scope. The Change.org website was analyzed using AISAS theory according to The Dentsu Way (in Sugiyama and Andre, 2011:51). The Dentsu Way (in Sugiyama and Andre, 2011: 51). Which has five dimensions, namely Attention, Interest, Search, Action and Share. This study uses a stratified random sampling method with a total sample of 100 students of the Faculty of Social Sciences at Sriwijaya University Batch 2020. The results of this study prove that there is an influence between the effectiveness of the Change.org website as a social movement media in the Covid-19 era by 51%

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Website Effectiveness, Change.org, Social Movement, Covid-19
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform > HN1-995 Social history and conditions. Social problems. Social reform
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Farhan Mareza Agustian
Date Deposited:	10 Aug 2022 04:51
Last Modified:	10 Aug 2022 04:51
URI:	http://repository.unsri.ac.id/id/eprint/77011

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