PENGARUH INTENSITAS MENONTON REVIEW PRODUK SKINCARE EBRIGHT SKIN PADA AKUN TIKTOK @SINFONIADEWII TERHADAP MINAT BELI DALAM BERBELANJA ONLINE

HUTARIN, FRISSA AMALIA PUTRI and Andarini, Rindang Senja and Thamrin, Husni (2022) PENGARUH INTENSITAS MENONTON REVIEW PRODUK SKINCARE EBRIGHT SKIN PADA AKUN TIKTOK @SINFONIADEWII TERHADAP MINAT BELI DALAM BERBELANJA ONLINE. Undergraduate thesis, SRIWIJAYA UNIVERSITY.

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Abstract

This study entitled "The Effect of Watching Intensity on eBright Skin Skincare Product Reviews on Buying Interest in Online Shopping" which raises the issue of the influence of viewing intensity on purchase intention. This study aims to determine how much influence the intensity of watching eBright Skin skincare products has on buying interest in online shopping for students majoring in Communication Science, Sriwijaya University. This research uses quantitative methods with explanative descriptive techniques. The theory used in this research is AISAS theory, which is a theory to approach the audience in order to see changes in behavior caused by technological advances. The data in this study were obtained from primary, secondary, and the results of distributing questionnaires to respondents conducted by researchers. Based on the results of the study, there is an influence of the intensity of watching on the purchase intention of 75% and the rest is based on other factors. So it can be concluded that there is an effect of the intensity of watching eBright Skin product reviews on purchase intention

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Intensitas Menonton, Minat Pembelian, eBright Skin
Subjects:	H Social Sciences > HF Commerce > HF5429.7-5430.6 Shopping centers. Shopping malls H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Frissa Amalia Putri Hutarin
Date Deposited:	22 Sep 2022 05:28
Last Modified:	22 Sep 2022 05:28
URI:	http://repository.unsri.ac.id/id/eprint/79320

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